Nestle to chop, slice and freeze sales of Delissio, Lean Cuisine in Canada – National

Nestle to chop, slice and freeze sales of Delissio, Lean Cuisine in Canada – National

Nestlé Canada said on Wednesday that it would “wind down” and end sales of its frozen food products, including Delissio, Stouffer’s, Lean Cuisine and Life Cuisine, in the Canadian market over the next six months, the company said in a press release.

In an email to Global News, Nestlé Canada said the company has chosen to invest in categories that offer the greatest potential for growth in this “highly competitive Canadian market.”

These categories include confectionery, coffee items, ice cream, infant formula and dietary supplements, health products, bottled water and pet food.

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“We have determined that the frozen food and pizza categories are not a strategic focus for Nestlé Canada going forward,” the company said.

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In December 2022, the monthly average retail price for frozen pizzas in Canada was $4.27, up about 5.7 percent from the same point in 2021 at $4.04, according to Statistics Canada.

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Canadians have struggled with rising food costs over the last year due to record high inflation. While headline inflation was 6.3 percent in December, grocery store food prices rose 11 percent year-on-year.

During 2022, food prices rose an average of nearly 10 percent through 2022, the fastest annual pace since 1981, according to Statistics Canada.

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John Carmichael, President and CEO of Nestlé Canada, said in the company statement that the decision to withdraw frozen foods from Canada allows the company “to continue investing in priority categories and the company is open to expanding its portfolio there where it makes sense for his business.”

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“We look forward to continuing to bring great Nestlé products to Canadians now and in the future,” said Carmichael.

Nestlé Canada noted that the company does not have a factory in Canada that produces frozen meals or pizza products and will work with its retail partners to facilitate the export of affected products.

© 2023 Global News, a division of Corus Entertainment Inc.

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