British Airways reveals first new uniform since 2004
British Airways has unveiled a new uniform for the first time in almost 20 years.
Female cabin crew can wear overalls, which the company described as “an airline first,” while a tunic and hijab option was also introduced.
The collection was designed by British fashion designer and tailor Ozwald Boateng.
British Airways’ new uniform is worn by more than 30,000 of its employees (British Airways/PA)
It was five years in the making and suffered repeated delays, including the coronavirus pandemic.
A tailored three-piece suit has been created for men, while women who do not wish to wear a jumpsuit have a choice of dress, skirt and trousers.
British Airways has decided not to allow male pilots and crew members to wear skirts, contrary to rival airline Virgin Atlantic’s gender-neutral uniform policy.
The airline said the collection features an airwave pattern inspired by the movement of air over an airplane wing.
The jacquard fabric used in tailored garments features a variation of the carrier’s Speedmarque logo.
British Airways Chief Executive Sean Doyle said: “Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the best of modern Britain and helping us deliver a great, genuine British service to our customers.
“From the beginning it was about our people. We wanted to create a coherent collection that our employees are proud of and we are confident that with the help of over 1,500 colleagues we have achieved this.”
The new uniform was developed in workshops and trials involving more than 1,500 employees.
The cabin and flight crew uniforms were used in secret tests on cargo flights across Europe, while engineers wore the new garments while keeping the planes out of sight at Manchester and Cotswold airports.
The collection will be rolled out for engineers and ground handlers from this spring, while cabin crew, pilots and check-in staff will have a changeover date from their current uniform in the summer.
It is eventually worn by more than 30,000 British Airways employees.
Cabin Crew Member Emma Carey, who attended the tests, said: “It was a real honor and responsibility to help test the new uniform and put it through its paces with thousands of my colleagues at 35,000ft to make sure it lived up to their standards.” purpose accomplished count on me.
“It was great to see adjustments being made based on our feedback. For example, the pockets on the apron were widened after the rehearsal to give us more space for everything we needed during meals on board.
“I can’t wait for our customers to see the new collection.”
Other feedback that led to changes include engineers wanting easy access tool pockets and ground handlers requesting gloves with cloth that allow them to use touchscreen devices in cold weather without having to remove them.
The current British Airways uniform was designed by Julien MacDonald and introduced in 2004.